Catalyst is a fictional café based in a gentrifying area in Long Beach. The brand focuses on multi-sensory experiences that incorporates touch and smell into the package designs. The branding image takes references from American Craftsman style houses in Long Beach, enhancing the localization of a coffee brand.

The coffee kit is designed for people who don’t have much time to make a good cup of coffee before leaving home for work. The kit comes with a double layered glass bottle, a coffee filter support, an espresso glass, and coffee drip bags. Coffee flavors are displayed with corresponding textures on the box, that the consumers can feel the touch of the coffee tastes.

The business system is applied to various print collateral.