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Museum of Jurassic Technology (MJT) is a private museum with collections of historical, artistic, and scientific objects that may or may not be true. MJT recreates the mysterious atmosphere of early museums, but this also leads to obscure communication with new audiences who are unsure about the experience.

The re-branded design considers how to create a comprehensive experience that is close to the museum style. The website interface is based on the museum floor plan that the user can interact with as a map. The interactive exhibit content replaces the original wordy page arrangement.

The digital advertising provokes people’s curiosity to visit the website, with different methods applied to social network platforms. The new brand identity is also introduced to print collateral, including the visitor's guide, and flag banners.

Collaboration project with Delia Cruz