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This is a movie teaser campaign project. The Idea of the poster is to attract the audience’s attention with unusual composition that provokes curiosity, through rebuilding a scene where a publisher arranges the brainstorming board in the office. Instead of having the page composition notes on the board, photos of the movie characters’ emblem with their clothes and accessories, showing the characteristic of each role. The poster style referenced from Wes Anderson’s past movie styles and the color tones used in this movie.

The movie teaser campaign considers the location of exposure, where people have enough time to be aware of the details of the poster and start to be curious about the poster. Bus stops, building exteriors, billboards are accordingly included in the campaign.